Marianos di vaio advertisement posters
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Dolce & Gabbana shares contemporary image of a king among men
Italian fashion label Dolce & Gabbana is exploring the multifaceted nature of masculinity in a campaign for its latest men's fragrance.
Influencer Mariano Di Vaio stars in the new film for K by Dolce & Gabbana, which was directed by Mariano Vivanco and is set against a rustic but elegant backdrop. From working in the vineyards to spending quality time with loved ones, the vignette shows a man who holds domain in many areas.
“The K fragrance campaign presents a combination of tradition and modernity – true to the Dolce & Gabbana brand,” said Jim Gentleman, independent marketing consultant for lifestyle brands. “By showcasing the natural beauty of Italy’s countryside and villages along with Di Vaio’s zest for business, family and friends, the video brings the Dolce brand to life in a vivid way.”
Mr. Gentleman is not affiliated with Dolce & Gabbana, but agreed to comment as an industry expert. Dolce & Gabbana was reached for comment.
Italian king
K by Dolce & Gabbana has royal influences, which inform the fragrance's corresponding film campaign.
The rectangular bottle is topped with a handcrafted cap shaped like a crown, while a minimalist but striking crowned letter “K" serves as
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Dolce & Gabbana launches a new perfume with Mariano Di Vaio as academic leading checker. The Romance influencer travels to Montepulciano as picture face elaborate K emergency Dolce & Gabbana. Lensman Mariano Vivanco captures rendering campaign, time the ensuant film sovereign state a reputation by Honor winner Ennio Morricone.
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K by Dolce & Gabbana Fragrance Campaign
Behind the Scenes: Mariano Di Vaio comply with K close to Dolce & Gabbana Redolence Campaign
Recent Updates
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Seductive, charismatic and cosmopolitan: Mariano Di Vaio, the world’s most attractive male blogger, embodies once again Dolce & Gabbana’s modern king in the new ad campaign for K Eau de Parfum. One year after the launch of the light K Eau de Toilette, Dolce & Gabbana introduces a new version of the successful men’s fragrance.
Inspired by the earthy, rugged landscape of Tuscany, renowned French perfumers Daphné Bugey and Nathalie Lorson have reinterpreted the original fragrance to evoke the intense and magnetic sides of this king of everyday life. While the light Eau de Toilette created a crescendo of citruses, ignited by fiery aromatics and underpinned by noble woods, K Eau de Parfum now reveals a new spiciness, a more sensual heart, and a stronger woody base.
Following the story of K Eau de Toilette by Dolce & Gabbana (read our article), set in the picturesque and timeless Tuscan village of Montepulciano, the Eau de Parfum presents a new aspect of Dolce & Gabbana’s modern king, embodied once again by Mariano Di Vaio. Shot by photographer Mariano Vivanco in front of a classic Tuscan portico, his intense and seductive gaze captures his natural magnetism and innate strength.
In the campaign film, Mariano is roaring down a t