Borlase smart biography of donald
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Only the fishes see a shipbuilder’s finest ideas once his vessel has slipped into the sea. It is the precise shape of the hull, the swell and curve of the timbers that give the ideal compromise between stability and speed.
The secrets of ship design were known only to their makers two centuries ago, and the mystery made the names of the fastest ships into legends and a huge source of national pride. Such a ship was the racing schooner America, first winner of the oldest trophy in international sport and the biggest prize in sailing, the America’s Cup in 1851.
Affectionately known as the ‘Auld Mug’, the America’s Cup is currently taking place in Bermuda. It’s the 35th time it’s been contested. This campaign is being sailed in high performance catamarans. Teams from Sweden, Japan, Great Britain and France have already been knocked out of the competition. The final showdown from 17-27 June will take place between defenders Oracle Team USA and challengers Emirates Team New Zealand.
But did you know that the America, the yacht that started it all, was designed by a New York company co-owned by a man from Plymouth?
James Rich Steers (1808-1896), born in Devonport in 1808, was the son of a naval engineer called Henry who was employed in the construction department of
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by Jo Clarke, Marketing and Communications Officer
By now hopefully those of you who follow us will know that we have launched a new name and brand for what was previously known as the Plymouth History Centre (working title). As a marketeer I can’t tell you how great it is to now be working with a definitive title and visual identity for this exciting project and to finally be able to ditch those brackets!
Our launch took the form of a teaser campaign and ‘top secret’ volunteer call out in the local press and social media, followed by a reveal on our promotional leaflets, construction site hoardings and website on 22 July. This was backed up with some great press coverage and two fantastic performances in the Drake Circus shopping mall. The performances were commissioned from the Barbican Theatre and featured a number of local performers, choreographers, artists and musicians.
Our new name has generated a great deal of debate which we really welcome. There are a number of reasons why we chose it. These are outlined in our official press release which I’d encourage anyone who would like to understand more about the development process we’ve been through and the rationale behind the brand to read.
I’ve been involved in a number of
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